Free Business Intelligence – An Easy and Reliable Alternative

Diana Târnăveanu and Mihaela Muntean

MPRA Paper from University Library of Munich, Germany

Abstract: Business Intelligence (BI) represents the ability to look into the core of a business, in order to fundament the most effective and profitable decisions. An operational BI system sustains daily activities through the following functionalities: real-time informing, secured access to information and easy to use analysis. This change is a natural response of a passing to a new organizational culture of management based on measurable objectives. An operational BI system assumes tracking down trends, problems and other factors as soon as they act, allowing employers to solve them in real time. Implementing such a system presumes the existence of an organizational culture where the employee is not longer an executor, but a decision factor. Because the well-known systems are extremely expensive, we focused on finding a free BI software with the same capabilities. We present a case of implementing a BI example using Tableau Public – a free data visualization software. We believe that the future lies in cloud BI with the same strong capabilities.

Keywords: business intelligence; data warehouses; data analysis; decision-making (search for similar items in EconPapers)
JEL-codes: L86 M00 (search for similar items in EconPapers)
Date: 2012-05-20, Revised 2012-06-02
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