Business Owners’ Preferences in Marketing Practices and their Impact on Firm Performance

Am Ghouri, F Saleem and A Malik

MPRA Paper from University Library of Munich, Germany

Abstract: This short paper is the extended part of Ghouri, et al. (2011) study. This paper presents the finding about the owners of restaurant and catering businesses marketing practices. This study showed their mindset about the marketing practices. The findings suggest that owners of restaurants and catering businesses practicing advertising and pricing better as compare to overall results of previous study Ghouri et al. (2011). As owner are the whole and soul of the business and can visualize the business and its activities from the top, so he/ she taking right decision regarding advertising and pricing activities of marketing. Overall marketing practices as perspective of owners are very influential on performance which indicated the owners’ will and believe about the marketing practices.

Keywords: Owners Preferences; Marketing Practices; Firm Performance; SME (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2012
New Economics Papers: this item is included in nep-cse, nep-hme and nep-mkt
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Published in International Journal of Economics Business and Management Studies 1.1(2012): pp. 30-35

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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:42168

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