Οικονομική ανάπτυξη, ανταγωνιστικότητα και μάρκετινγκ της πόλης: η άποψη των επιχειρήσεων της πόλης της Λάρισας

Economic development, competitiveness and city marketing: firms' appreciation for the city of Larissa, Greece

Theodore Metaxas

MPRA Paper from University Library of Munich, Germany

Abstract: The aim of the paper is to present the connection between urban economic development, the level and the character of urban competitiveness in relation to other similar cities but also the significance of place/city marketing in territorial economic development. As studied area the city of Larissa, Greece is been used where a number of primary data that devived from local enterprises, are presented.

Keywords: Place/ City marketing; local economic development; competitiveness; strategic planning; primary research; firms; Greece (search for similar items in EconPapers)
JEL-codes: O18 R58 (search for similar items in EconPapers)
Date: 2004
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