Utilizarea componentelor Social Media in mediul de afaceri – perspectiva IMM-urilor

Using Social Media components in business world – SMEs perspective

Maximilian Robu

MPRA Paper from University Library of Munich, Germany

Abstract: SMEs have a major contribution to economic growth and job creation. In a dynamic world, marked by very rapid technological and economic changes, they must adapt and seek new ways to improve business. Social Media seems to provide tools to improve the work, especially on the sales and marketing. This paper is to capture how social media components are used in SMEs, also highlighting some of the advantages of them.

Keywords: social media; sales; marketing; SMEs (search for similar items in EconPapers)
JEL-codes: D80 L82 L86 (search for similar items in EconPapers)
Date: 2013-03-31
New Economics Papers: this item is included in nep-mkt
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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:44585

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