Cross-border Identity in Building a Regional Brand: the Northern Transylvania Region

Luminita Soproni

MPRA Paper from University Library of Munich, Germany

Abstract: Northern Transylvania region is looking now for a cross-border identity, trying to raise awareness among the population about belonging to this region and to inform foreign investors about the best investment opportunities. The cross-border dimension represents one of the main points of this regional identity.

Keywords: identity; brand; region; investment opportunities (search for similar items in EconPapers)
JEL-codes: H7 M0 M00 M31 (search for similar items in EconPapers)
Date: 2006
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Citations: View citations in EconPapers (1)

Published in Mircea Brie, Gabor Kozma, Eurolimes, Oradea University Press Autumn 2006 (From Smaller to Greater Europe: Border Identitary Testimonies).2(2006): pp. 54-63

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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:44963

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