Aspects and Importance of Digital Media in Pakistan

Syed Abdur Raheem, Fahad Akber and Umair Hashmi

MPRA Paper from University Library of Munich, Germany

Abstract: Digital Media has gained importance over the years, around the world. It has created impact in Pakistan too. This paper draws comparison in usage and impact of Digital Media in developed worlds with Pakistan and identifies the flaws, the potential and scope of digital media in Pakistan. Pakistan as the world’s 7th largest country has tremendous potential for digital media. However lack of knowledge, interest and resources has held Pakistan in attaining advancement in development of digital media. Though the technology has been there since 1990s yet, fewer people properly understand aspects and importance of digital media. In fact there are hardly any research papers on digital media by Pakistani authors. In this research paper we have limited our research to the limited application of digital media in Pakistan but we have discussed in detail the upcoming trends and marketing tactics adopted by marketers.

Keywords: Digital Media; Pakistan; Importance of Digital Media in Pakistan; Advertising; Digital Advertising (search for similar items in EconPapers)
JEL-codes: M30 M31 M37 M39 (search for similar items in EconPapers)
Date: 2013-03
New Economics Papers: this item is included in nep-cul and nep-ict
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