An empirical study of factors influencing adoption of Internet banking among students of higher education: Evidence from Pakistan

Abdul Kabeer Kazi ()

MPRA Paper from University Library of Munich, Germany

Abstract: This paper investigated the influence of factors on the intention to adopt Internet banking services among students of higher education in Pakistan. Theoretical framework used for this study has been adopted from Technology Acceptance Model (TAM) with four independent variables. Convenience sampling method was used with a total of valid 220 respondents, which included students of Khadim Ali Shah Bukhari Institute of Technology (KASBIT), Karachi, Pakistan. Data was collected through self administered questionnaire of two parts: Demographic and Likert scale multi-item scale for variables under study. Results indicated that convenience, perceived credibility, and perceived usefulness had significant positive influence among students on the intention to adopt Internet banking. The findings from this research would be useful for banks in the subject area, particularly for students in Pakistan.

Keywords: Internet banking; students of higher education; technology acceptance model; Pakistan (search for similar items in EconPapers)
JEL-codes: G2 G20 G21 (search for similar items in EconPapers)
Date: 2013-03-02
New Economics Papers: this item is included in nep-cse, nep-edu and nep-ict
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Citations: View citations in EconPapers (2)

Published in International Journal of Finance & Banking Studies 2.2(2013): pp. 87-99

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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:48611

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