Intangible assets as a source of competitiveness in the post-crisis economy. The role of trademarks

Ana Maria Dobre
Authors registered in the RePEc Author Service: Ana Maria Ciuhu

MPRA Paper from University Library of Munich, Germany

Abstract: The post-crisis economy brings changes in the functions of the trademarks. The aim of this paper is to evidence the functions of the trademarks as part of the intellectual property and of the intangible in the post-crisis economic frame and to offer an overview of the evolution of these functions before and after economic crisis. The economic crisis was and still is a real challenge for the companies that overrated their intangible assets or which kept in their balance the intangible assets with no correct estimated market value. Hereby, some companies were gaining from crisis because of the good management of intangible assets, but some were stand to lose. The new economy needs innovation, flexibility, and competitiveness in order to face the competition between trademarks.

Keywords: new economy; intangible assets; trademarks (search for similar items in EconPapers)
JEL-codes: F29 O19 O31 (search for similar items in EconPapers)
Date: 2012
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Published in Theoretical and Applied Economics (Asociatia Generala a Economistilor din Romania ) 12(589) (2013): pp. 127-138

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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:48780

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