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The Impacts of Promotions/Marketing, Scheduling, and Economic Factors on Total Gross Revenues for Minor League Baseball Teams

Richard Cebula, Christopher Coombs (), Luther Lawson and Maggie Foley ()

MPRA Paper from University Library of Munich, Germany

Abstract: This empirical study finds that total revenues at minor league baseball games are influenced by marketing, economic factors, scheduling, and the weather. In particular, total gross revenues are an increasing function of marketing/promotions such as low value merchandise giveaways, high value merchandise giveaways, group discounts, and fireworks displays. Revenues are also an increasing function of the metropolitan area population and a decreasing function of poverty rates. Teams with higher priced general admissions tickets also experience higher revenues. Revenues are generally higher on Fridays and Saturdays and during July and August (and possibly June), while being lower on Mondays and Tuesdays and during May. Finally, inclement weather, especially rain, reduces revenues.

Keywords: promotions; scheduling; economic factors; total gross revenue (search for similar items in EconPapers)
JEL-codes: D12 L25 L29 (search for similar items in EconPapers)
Date: 2013-01-09, Revised 2013-05-09
New Economics Papers: this item is included in nep-mkt and nep-spo
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Published in International Advances in Economic Research 3.19(2013): pp. 249-257

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Journal Article: The Impacts of Promotions/Marketing, Scheduling, and Economic Factors on Total Gross Revenues for Minor League Baseball Teams (2013) Downloads
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