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Il ruolo dei consorzi per la valorizzazione del Made in Italy nel mercato indiano

The role of export consortia for the promotion of Made in Italy products in the Indian market

Barbara Francioni (), Fabio Musso () and Alessandro Pagano

MPRA Paper from University Library of Munich, Germany

Abstract: This paper argues that export consortia should be re-assessed in terms of relevance and effectiveness, in the light of recent changes in international market competition. Therefore this paper aims to explore the role of export consortia to foster “Made in Italy” companies and products in emerging markets, attempting to highlight their limitations and opportunities. The empirical research is based on two case-studies of Italian export consortia active in the Indian market and promoting agrifood products. According to conducted research, the examined export consortia behaviour shows that little changes have emerged when compared to “traditional” approaches widely practiced in the past, even though it is clear that firms are increasingly aware about the possible role of export consortia in emerging markets.

Keywords: small firms; alliances; export consortia; emerging markets (search for similar items in EconPapers)
JEL-codes: M0 M00 M31 (search for similar items in EconPapers)
Date: 2012-09, Revised 2012-12
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Published in Piccola Impresa/Small Business 3 (2012): pp. 99-123

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