The influence of information sources on inter- and intra-firm diffusion: evidence from UK farming

James Waters

MPRA Paper from University Library of Munich, Germany

Abstract: We study the effect of different information sources on diffusion between and within companies. Our model of economically optimising farmers replicates results from dual process persuasion theory, and predicts that inter-firm diffusion will be primarily affected by reliable, easily accessible information while intra-firm diffusion will be influenced by technical information. The results are tested on UK farming data. Consistent with our model, information from agents, suppliers, farmers, and agricultural magazines influences inter-firm adoption, from buyers influences intra-firm adoption, and from crop consultants, academics, government, and an industry body influences both.

Keywords: Innovation; Intra-firm diffusion; Information acquisition; Organic farming; Dual process persuasion theory (search for similar items in EconPapers)
JEL-codes: D83 O33 Q12 Q16 (search for similar items in EconPapers)
Date: 2013-10-25
New Economics Papers: this item is included in nep-agr, nep-cse and nep-tid
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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:50955

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