Using Critical Path Analysis (CPA) in Place Marketing process

Theodore Metaxas and Alex Deffner ()

MPRA Paper from University Library of Munich, Germany

Abstract: The article awards the use of CPA as a methodological tool in Place Marketing implementation. Taking into account that Place Marketing is a strategic process based on ‘project’ meaning with particular actions in specific time horizon, the article proposed that CPΑ has the capacity to satisfy this hypothesis. For this reason, the article creates a hypothetical scenario of CPA in four phases, planning, programming, implementation and feedback, taking as a case study the city of Rostock in Germany. The analysis shows that CPA is an important tool for Place Marketing since Place Marketing implementation receives the character of ‘project’ in particular time horizon.

Keywords: Place Marketing; CPA; project; hypothetical scenario; Rostock (search for similar items in EconPapers)
JEL-codes: O18 O2 O22 R50 R58 (search for similar items in EconPapers)
Date: 2013
New Economics Papers: this item is included in nep-mkt and nep-ppm
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:51231

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