 Informačné technológie a stratégie v bankovníctve na SlovenskuInformation Technologies and Strategies in the Bank Sector in SlovakiaMPRA Paper from University Library of Munich, Germany Abstract: Banks in Slovakia are under a strong influence of information technologies. These technologies are redesigning the product as well as the organizational structure. Strategies must also adapt to the information technologies and to their influence on the business environment. Companies often change their strategies because they must get adapted to ongoing changes in the business environment. The companies are experiencing average intensity level of competition. The sector is growing. In the research sample there is a strong usage of information technologies in the banking sector. Banks are using the promotion tools on the internet and so they use analytical tools and realize income generated by the information technologies. Some of them have separate strategy on the internet and in the physical world. Competitive advantage is reached by doing different activities as do their competitors. Differentiation on the internet is based on simplicity. The dominant strategy in the sample is building a strong image. Keywords: banking; strategy; information technologies; Slovakia; business environment (search for similar items in EconPapers) Published in EDAMBA 2012: proceedings of the [15th] international scientific conference for doctoral students and young researchers (2012): pp. 1388-1396 Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:51933 Access Statistics for this paper More papers in MPRA Paper from University Library of Munich, Germany Ludwigstraße 33, D-80539 Munich, Germany. Contact information at EDIRC. |
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