 Využitie informačných technológií pri strategickom rozhodovaníInformation Technologies Utilization in Strategic Decision MakingMPRA Paper from University Library of Munich, Germany Abstract: New ways of strategic approach are available due to information technologies. New dimensions in business experiments are possible. Company can now meet its research needs much more efficient. It takes less money and less time to come to similar results with business experiments as with traditional market research methods. The strategy can be more precise because of the large amount of real time data. Profit can be significantly enlarged if the product price is set on the upper section of pricing indifference band. Using information technologies also allows utilizing psychological pricing and consumption models. Otherwise disruptive strategies can be implemented because information technologies make it possible to use this king of strategies without the negative effect. Last but not least micromarketing and accurate segmentation are other benefits brought by information technologies into strategic decision taking. Keywords: strategy; internet; price; business experiment; pricing indifference band; consumer segmentation; information technologies; data analysis (search for similar items in EconPapers) Published in Ekonomika, financie a manažment podniku V. (2011): pp. 1-7 Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:51934 Access Statistics for this paper More papers in MPRA Paper from University Library of Munich, Germany Ludwigstraße 33, D-80539 Munich, Germany. Contact information at EDIRC. |
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