IKEA's International Expansion

Clayton Harapiak

MPRA Paper from University Library of Munich, Germany

Abstract: This case concerns a global retailing firm that is dealing with strategic management and marketing issues. Applying a scenario of international expansion, this case provides a thorough analysis of the current business environment for IKEA. Utilizing a variety of methods (e.g. SWOT, PESTLE, McKinsey Matrix) the overall objective is to provide students with the opportunity to apply their research skills and knowledge regarding a highly competitive industry to develop strategic marketing strategies. The case is oriented towards upper-level undergraduate or MBA marketing students and can be taught within a one to two-hour class with several hours of outside student preparation.

Keywords: IKEA; Home Furnishings Industry; International Expansion (search for similar items in EconPapers)
JEL-codes: M10 (search for similar items in EconPapers)
Date: 2013-12-01
New Economics Papers: this item is included in nep-cse and nep-mkt
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Published in International Journal of Business Knowledge and Innovation in Practice 1.1(2013): pp. 21-42

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https://mpra.ub.uni-muenchen.de/52946/1/IJBKIP-01- ... xecutive_Summary.pdf original version (application/pdf)
https://mpra.ub.uni-muenchen.de/54967/1/MPRA_paper_54967.pdf revised version (application/pdf)

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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:52946

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