Podnikový dizajn vo verejnej správe na príklade švajčiarskeho kantónu Luzern

Corporate design in the public government on the example of the Swiss canton Lucerne

Juraj Misun and Ivana Hudakova

MPRA Paper from University Library of Munich, Germany

Abstract: Corporate Design is the most visible Instrument of the Corporate Identity. Besides it Corporate Identity affects the Corporate Image also with the Corporate Communication and with the Corporate Behavior. Despite of its Name, delimit it to Usage in the Commerce Sphere, the Corporate Design is used in advanced Countries also by the Government Institutions, and also by the third Sector. A good Example is the Swiss Canton Lucerne.

Keywords: Corporate Design; Corporate Identity; Stylebook; Canton Lucerne; Public Government. (search for similar items in EconPapers)
JEL-codes: Z00 (search for similar items in EconPapers)
Date: 2011
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Published in Verejná správa a regionálny rozvoj : ekonómia a manažment 1.7(2011): pp. 78-89

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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:54278

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