Teoretické vymedzenie podnikového emailingu ako nástroja podnikového správania v systéme podnikovej identity

Theoretical definition of corporate emailing as an instrument of the corporate behavior in the system of corporate identity

Juraj Misun

MPRA Paper from University Library of Munich, Germany

Abstract: Corporate Behavior is according to many renowned authors the most important instrument of the corporate identity. It defines how all employees of a company behave to themselves and to the external environment. At present time the email communication became very important not only for private use, but also to companies. Therefore companies should use an instrument of the corporate behavior called the corporate emailing.

Keywords: Corporate identity; corporate image. corporate behavior; email communication; corporate emailing; email policy. (search for similar items in EconPapers)
JEL-codes: M19 Z00 (search for similar items in EconPapers)
Date: 2010
References: View complete reference list from CitEc
Citations:

Published in Podnikanie a konkurencieschopnosť firiem 2010. Bratislava: 20.5.2010. (2010): pp. 271-277

Downloads: (external link)
https://mpra.ub.uni-muenchen.de/54283/1/MPRA_paper_54283.pdf original version (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:54283

Access Statistics for this paper

More papers in MPRA Paper from University Library of Munich, Germany Ludwigstraße 33, D-80539 Munich, Germany. Contact information at EDIRC.
Bibliographic data for series maintained by Joachim Winter ().