Strategic Management of Innovative Development of the Russian Pharmaceutical Complex

Natalia Klunko

MPRA Paper from University Library of Munich, Germany

Abstract: Conditions of strategic management by a pharmaceutical complex according to strategic priorities of its development and the current tendencies of development of the pharmaceutical market and the pharmaceutical industry are determined. The problems defining a choice of strategic alternatives in development of a pharmaceutical complex are considered. The complex of tool support of strategic management in the specified sphere is developed.

Keywords: pharmaceutical complex; strategic management; innovative development; pharmacy 2020. (search for similar items in EconPapers)
JEL-codes: M16 (search for similar items in EconPapers)
Date: 2013
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Published in International Journal of Advanced Multidisciplinary Research and Review 1.1(2013): pp. 22-31

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