Študijný program ako produkt a jeho imidž

Study program as a product and its image

Juraj Misun

MPRA Paper from University Library of Munich, Germany

Abstract: In the hard competitive environment are the teaching institutions standing before a task quickly react to the changing conditions and to the needs of the society. With the ongoing interconnection of the Slovak education system with the European education space the traditional model of the understanding of the university is changing. The modern type of university needs to be flexible and the fine scholastic programs have a significant weight in this process. This is mostly important for those universities and colleges, which are preparing qualified workers for the industry and services in the management. For the present university it is important to understand the scholastic program in the meaning of marketing as a product and to develop its adequate image. A strategy for the development of the positive image, which can attract enough applicants, is the corporate identity.

Keywords: Corporate image; corporate identity; study program (search for similar items in EconPapers)
JEL-codes: M19 M39 (search for similar items in EconPapers)
Date: 2007
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Published in Manažment - teória, výučba a prax 2007 [conference proceedings] Liptovský Mikuláš: 27.-28. september 2007. (2007): pp. 301-306

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