 Satisfaction and Disappointment in Consumer ChoicesHenrik Egbert () and George Mengov MPRA Paper from University Library of Munich, Germany Abstract: This article investigates the role emotions play in economic decisions. In a computer based experiment our participants were the consumers of a fictitious service bearing resemblance to that offered by mobile phone operators. In each of 17 rounds a participant had to choose between retaining the current supplier or changing it with a competitor, based on information about expected and actual prices to be paid. We recorded participants’ self-assessed satisfaction or disappointment on a psychometric scale. Logit models are used to explain and predict individual choices based on prices, previous decisions, and emotions. Our findings show that prediction of choice is significantly better if information about the participants’ emotions is considered. We analyse how disrupted satisfaction treadmills make people feel disappointed at the face of financial discount and mildly satisfied when they have to pay more than expected. Keywords: consumer choices; emotion; satisfaction; disappointment; hedonic treadmill (search for similar items in EconPapers) Published in Journal of Psychological Investigations 1.2009(2009): pp. 143-155 Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:55595 Access Statistics for this paper More papers in MPRA Paper from University Library of Munich, Germany Ludwigstraße 33, D-80539 Munich, Germany. Contact information at EDIRC. |
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