Significance of Internet Marketing in Promoting Consumer Goods in Subcontinent

Yasir Soomro (), Irfan Hameed, Atif Butt and Rehan Shakoor

MPRA Paper from University Library of Munich, Germany

Abstract: The purpose of this article is to uncover the major factors that organizations consider when opting to add Internet Marketing as a part of their marketing communication mix found in the research. Especially now in Pakistan marketing tools and techniques are becoming either too expensive or just plain monotonous. The Internet as a new media is a perfect opportunity for Multinational and Local Consumer Organizations to exploit this type of tool for reaching their customers. This article will try to understand what exact role Internet Marketing has in affecting the processes, image, and brands of a company learned from the research. We will determine the various aspects that can be measured to see the success or failure of Pakistani Consumer Goods Industry in utilizing this new technique.

Keywords: INTERNET MARKETING; PROMOTION; CONSUMER GOODS (search for similar items in EconPapers)
JEL-codes: M1 M31 (search for similar items in EconPapers)
Date: 2012-01-01, Revised 2012-06-01
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (6)

Published in International Journal of Humanities and Social Science 2.13(2012): pp. 213-217

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