Strategic Foresight in multinational enterprises – a case study on the Deutsche Telekom Laboratories

Rene Rohrbeck (), Heinrich M. Arnold and Jörg Heuer

MPRA Paper from University Library of Munich, Germany

Abstract: Strategic Foresight activities enable companies to use weak signals to identify opportunities and threats. Research on Strategic Foresight proposes different methods, discusses their implementation and gives recommendations on how to link Strategic Foresight with other functions in an organization. Based on a literature review, we define a generic framework for the management of Strategic Foresight activities on the strategic, tactical and operational level and identify and discuss actors, methods and systems of Strategic Foresight. Building on an in-depth case study of the Deutsche Telekom Laboratories we shed light on the implementation of Strategic Foresight activities. In the discussion we focus on the interaction of methods from Consumer Foresight and Technology Intelligence. Taking an example project, we explore how Strategic Foresight is used on the operational level of innovation management. We conclude that Strategic Foresight can successfully contribute to coping with uncertainty and complexity and can feed the front-end of innovation from the market (customer needs) and technology (realization opportunities) perspective.

Keywords: strategic foresight; consumer foresight; technology foresight; technology intelligence; market foresight; trend analysis; future studies; future analysis; telecommunication industry (search for similar items in EconPapers)
JEL-codes: M0 M10 M19 (search for similar items in EconPapers)
Date: 2007-01-12
New Economics Papers: this item is included in nep-cse, nep-ino, nep-mkt and nep-ppm
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (9)

Published in ISPIM-Asia 2007 Conference (2007): pp. 1-12

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