La Qualità Totale nell'impresa turistica

Total Quality in tuourism firms

Fabio Musso

MPRA Paper from University Library of Munich, Germany

Abstract: Nel caso del turismo la qualità non rappresenta solamente un elemento costituente dell’offerta di prodotto o del sistema di produzione ma assume una forte valenza commerciale, permettendo di completare e rafforzare la strategia di marketing dell’impresa In the case of tourism, quality is not only an element constituting the product offer or the production system, but it takes a strong marketing value, allowing you to complement and strengthen the marketing strategy of the company.

Keywords: Total Quality; CWQC; Quality Management; Deming; Kaizen; Qualtà totale; controllo totale della qualità; circoli della qualità; ruota di Deming (search for similar items in EconPapers)
JEL-codes: L83 M10 M11 (search for similar items in EconPapers)
Date: 2000
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Published in Prisma n. 14/15 (2000): pp. 48-59

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