Конкурентоспособность в маркетинге

Competitiveness in marketing

Mikhail Kaluzhsky

MPRA Paper from University Library of Munich, Germany

Abstract: Article about alternative interpretations of the concept of "competition" as the adaptive behavior of market participants. The author substantiates the thesis of the identity of market adaptation and market competition rather than rivalry.

Keywords: competition; competitiveness; competitive strategy; marketing; types of competition; innovation; transaction costs; general systems theory; market adaptation; systems approach. (search for similar items in EconPapers)
JEL-codes: D50 M31 (search for similar items in EconPapers)
Date: 2006
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Published in Апрельские экономические чтения: Межвуз. Сб. науч. тр. 11 (2006): pp. 26-30

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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:58190

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