Функционализация анализа рынка в маркетинге

Functionalization Research in Marketing

Mikhail Kaluzhsky

MPRA Paper from University Library of Munich, Germany

Abstract: Article on the role of the segmentation of the environment in the planning of marketing activities. Pre-crisis marketing in the first place put on the importance of marketing communications function. The author proves the thesis about the importance of the analysis of the market environment as an essential condition of effective marketing.

Keywords: marketing; market segmentation; marketing functions; consumer demand; marketing mix; marketing research; the economic crisis; the sales structure. (search for similar items in EconPapers)
JEL-codes: D81 M31 (search for similar items in EconPapers)
Date: 2011
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Published in Омский экономический форум: Материалы международной научно-практической конференции (2011): pp. 139-143

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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:58221

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