Общая ситуация на российском рынке печатных СМИ: тенденции и перспективы развития

The overall situation in the Russian media market: trends and prospects

Mikhail Kaluzhsky and Anastasia Petrunina

MPRA Paper from University Library of Munich, Germany

Abstract: Article about the causes, patterns, trends and drivers of the printed media market in the Russian Federation. The authors analyze the investment processes associated with the formation of the Russian market of periodicals. Much attention is paid to the effects of the penetration of the Russian market of foreign print media and publishing technology.

Keywords: periodicals; printed media market; publishing strategy; publishing politics; publishing management; marketing publishing; publishing business; media market. (search for similar items in EconPapers)
JEL-codes: L82 Z11 (search for similar items in EconPapers)
Date: 2006-05-11
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Published in Редакторские чтения 2006: Материалы II Всероссийской научно-практической конференции с международным участием. (2006): pp. 84-91

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