New Product Development in Tourism:A Middle East Experience

Rajasekharan Pillai

MPRA Paper from University Library of Munich, Germany

Abstract: This paper is a modified version of an academic study conducted as part of a post graduate dissertation in Management during 2010. The researchers attempted to explore the potential of the tourism sector in Bahrain and to evaluate the feasibility of developing a new tourism product in the country. The study also attempted to conduct a project evaluation of the proposed product with regard to its financial feasibility, environmental sustainability and social acceptability and to identify appropriate marketing strategies for the promotion of the proposed product.

Keywords: Tourism; Product development; Bahrain; Desert safari; Middle East; Nature tourism (search for similar items in EconPapers)
JEL-codes: Z19 (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:61382

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