Consumption of Salt Rich Products in the UK: Impact of The Reduced Salt Campaign

Abhijit Sharma (), Salvatore Di Falco and Iain Fraser

MPRA Paper from University Library of Munich, Germany

Abstract: This paper makes use of a leading UK supermarket’s loyalty card based data which records information on purchase decisions by consumers who shop at its stores in order to assess the effectiveness and impact of the UK reduced salt campaign. We present an empirical analysis of consumption data to assess the effectiveness of the UK Food Standard Agency’s (FSA) ‘reduced salt campaign’ on the basis of information on health related announcements undertaken by the FSA under its ‘low salt campaign’. We adopt a general approach to determining structural breaks in consumption data, including making use of minimum LM unit root tests whereby structural breaks are endogenously determined from the data. We find evidence supporting the effectiveness of the FSA’s reduced salt campaign.

Keywords: structural breaks; salt consumption; low salt campaign (search for similar items in EconPapers)
JEL-codes: I12 Q31 (search for similar items in EconPapers)
Date: 2015-02
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