Четыре вида продвижения товара в маркетинге

Four Types of Promotion of Goods in Marketing

Mikhail Kaluzhsky

MPRA Paper from University Library of Munich, Germany

Abstract: The article discusses the features of communication policy in marketing. The author analyzes the objectives, functions and structural elements of communication policy as a tool to promote the products in the consumer market. Particular attention is paid to the practical use of marketing communications.

Keywords: marketing; communication policy; promotion; advertising; direct sales; sales promotion; marketing communications (search for similar items in EconPapers)
JEL-codes: M30 M31 M37 (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:62782

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