Мировой экономический кризис и маркетинговая деятельность в России

The global economic crisis and marketing activities in Russia

Mikhail Kaluzhsky

MPRA Paper from University Library of Munich, Germany

Abstract: Article on the impact of the crisis in the global economy on marketing strategy in Russia. The author substantiates the thesis of the decline in the value of methods of promoting the marketing mix and a gradual return to the dominance of the marketing concept of the distribution.

Keywords: marketing; marketing mix; economic crisis (search for similar items in EconPapers)
JEL-codes: F61 F63 H80 H83 M30 M31 O21 (search for similar items in EconPapers)
Date: 2010-04-06
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Published in Экономика. Организация производства. Предпринимательство. Инновации: Материалы Всероссийской научно-практической конференции. Омск: ОмГТУ, 2010. – С. 98-101. – ISBN 978-5-8149-0894-0. (2010): pp. 98-101

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