Перспективные формы продвижения товаров в условиях мирового экономического кризиса

Prospective forms of promotion of goods in the global economic crisis

Mikhail Kaluzhsky

MPRA Paper from University Library of Munich, Germany

Abstract: An article about the transformation of the forms and methods of marketing in the context of the global economic crisis. The extensive development of e-commerce has led to the emergence of new forms of virtual sales and globalization of marketing. The author analyzes the changes taking place in the field of trade and the impact of these changes on the practice of marketing.

Keywords: economic crisis; marketing; economic model; internet marketing; e-payments; cross-border transactions; electronic trading platform; dropshipping; global marketing; e-commerce; dropshipping (search for similar items in EconPapers)
JEL-codes: L21 L22 L25 L26 M15 M30 M31 (search for similar items in EconPapers)
Date: 2011
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Published in Организационно-управленческие аспекты экономического развития предприятий и регионов: Сборник научных трудов. Омск: ОмГТУ, 2011. – С. 30-35. – ISBN 978-5-8149-1069-1. (2011): pp. 30-35

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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:62791

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