Impact of Humor Advertising in Radio and Print Advertising - A Review

Venkatesh S and Senthilkumar N

MPRA Paper from University Library of Munich, Germany

Abstract: The use of humour in advertising is the effective way of communication in any emotion to sell the products. Humor increase attention and attract more consumers so it became an effective advertising in any medium of advertising. Researchers and Advertisers more interested towards humor advertising more than century, but no review paper regarding impact of humor in radio and print advertising are published. Aim of this paper to get detailed review on impact of humor in radio and print advertising since 1979. Many journal databases were collected and reviewed here this paper is very useful for marketing practitioners, advertisers and researchers who research on humor in advertising in radio and print media.

Keywords: Advertising; humor advertising; radio advertising; prints advertising; review of humor advertising; Impact of Humor Advertising in Radio and Print Advertising - A Review; Impact of advertising; impact of radio; impact of print; impact of advertising a review (search for similar items in EconPapers)
JEL-codes: M0 M1 M2 M3 M5 (search for similar items in EconPapers)
Date: 2015-03
New Economics Papers: this item is included in nep-his and nep-mkt
References: View complete reference list from CitEc
Citations:

Published in International Journal of Engineering Science and Innovative Technology 2.4(2015): pp. 276-280

Downloads: (external link)
https://mpra.ub.uni-muenchen.de/63979/1/MPRA_paper_63979.pdf original version (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:63979

Access Statistics for this paper

More papers in MPRA Paper from University Library of Munich, Germany Ludwigstraße 33, D-80539 Munich, Germany. Contact information at EDIRC.
Bibliographic data for series maintained by Joachim Winter ().