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Advertising on mobile applications

Alexandr Sobolevsky

MPRA Paper from University Library of Munich, Germany

Abstract: The article analyzes the new method of mobile advertising. Advertising in mobile applications - a subspecies of mobile marketing, where advertising is distributed using mobile phones and smartphones. Ad placement is going on inside of applications and games for smartphones. It has a high potential due to the large number of mobile phone users (over 6.5 billion in 2013).

Keywords: mobile applications; advertising; banner; smartphone users; advertisers; audience; developer. (search for similar items in EconPapers)
JEL-codes: M0 M31 M37 (search for similar items in EconPapers)
Date: 2015-06-10, Revised 2015
New Economics Papers: this item is included in nep-mkt
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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:64942

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