A Business-Relevant View of Human Nature

Cristian Mitreanu

MPRA Paper from University Library of Munich, Germany

Abstract: The article, "A Business-Relevant View of Human Nature," provides a new theory of human nature, and aims to bring it to the center of our understanding of business, or commerce, creating a strong foundation for new business and economic principles and practices. The article has three parts. In the first section, the author identifies and discusses the fundamental drives that characterize all forms of life. Building upon these findings, he then develops the unique view of human nature in the second section. Finally, in the last section, he highlights the new perspectives on business that can be generated with the help of the new theory of human nature.

JEL-codes: A1 B0 B5 D0 M0 M1 (search for similar items in EconPapers)
Date: 2007-11-19
New Economics Papers: this item is included in nep-cbe, nep-hpe and nep-upt
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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:6560

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