The Perception of People Regarding Selection of Petrol Pump in Karachi

Mohsin Alvi, Midra Ikram, Mohammad Haris Mirza and M. Mubashir Q. Khan

MPRA Paper from University Library of Munich, Germany

Abstract: The objective of the study is to get an idea about people’s perception on the choice of petrol pumps in Karachi. To accomplish the purpose, it was hypothesized that (1) Location has a significant impact on the choice of Petrol Service Stations (2) Quality has a significant impact on the choice of Petrol Service Stations (3) Rewards has a significant impact on the choice of Petrol Service Stations. A sample of 200 respondents was randomly selected who filled a self reporting questionnaire. One sample t-test was applied on gathered data to assess the observations. It was revealed that neither quality nor location and reward have an influence on the consumer choice over selection of petrol pump.

Keywords: Consumer Choice; fuel refilling station; Karachi; One Sample T-test (search for similar items in EconPapers)
JEL-codes: D2 D3 D4 M1 M2 M3 (search for similar items in EconPapers)
Date: 2016-01-29
New Economics Papers: this item is included in nep-dcm and nep-ene
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Published in Imperial Journal of Interdisciplinary Research (IJIR) 7.2(2016): pp. 380-382

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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:71897

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