The emergence and growth of US-style business education in Mexico (1955-2005)
MPRA Paper from University Library of Munich, Germany
Structured Abstract Purpose - This article contributes to efforts documenting the incursion of Anglo-American capitalism into Latin America by looking at the emergence and development of graduate and postgraduate business education in Mexico. Design/methodology/approach - Archival research (including current writings) combines with unstructured interviews and a database of teaching case studies. The database considers teaching case studies looking at multinational companies working in Mexico and cases focusing on Mexican companies. Findings – The emergence of graduate degrees in management during the 1950s and 1960s mirrors a move to a more hierarchical structure of family businesses. The emergence of postgraduate business education in the 1960s reflects the existence of a large group of salaried managers. Between 1948 and 1997, teaching case studies overwhelmingly sought to help US managers doing business in Mexico. Since then a significantly greater number of Mexican business experiences have been documented, suggesting a greater effort to link indigenous businesses with trends in global companies. Originality/value – Contribute to a better understanding of the interaction between multinationals, indigenous businesses and management education in emerging markets. Paper type - Empirical.
Keywords: master’s in management; case method; business schools; family businesses; multinationals; Mexico; USA (search for similar items in EconPapers)
JEL-codes: A23 F23 N36 (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-edu and nep-his
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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:7473
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