Marketing und Soziale Arbeit. Mehrwert für dezidive und assistive Kunden und die soziale Einrichtung

Marketing and Social Work. Benefit for decisive and assistant clients and the social institution

Perpetua Schmid and Axel Kern ()

MPRA Paper from University Library of Munich, Germany

Abstract: As marketing is fairly unknown to social institutions or at least negatively connotated it is shown that the marketing perspective is beneficial for clients in social work settings as well as for the institution and society because the quality of services delievered will rise.

Keywords: social work; marketing (search for similar items in EconPapers)
JEL-codes: I11 (search for similar items in EconPapers)
Date: 2016
New Economics Papers: this item is included in nep-ger and nep-mkt
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Published in CHSP Working Papers (2016): pp. 3-17

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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:74958

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