EconPapers    
Economics at your fingertips  
 

Are all online hotel prices created dynamic? An empirical assessment

Giuseppe Melis and Claudio Piga ()

MPRA Paper from University Library of Munich, Germany

Abstract: Understanding how tourist firms set their online prices is important due to their growing reliance on Online Travel Agencies (OTA). Little is known, however, about whether differences exist in the online pricing approaches adopted by hotels using an OTA. The article tests, using a big data approach, whether the diffuse narrative of a pervasive presence of dynamic pricing provides a realistic description of hotels’ pricing behavior and thus challenges the view that dynamic pricing should be considered the prevailing norm for the industry. The evidence suggests a heterogenous attitude across hotels, with uniform pricing being more widespread in most hotels of our sample, namely, the 3-star or less, while dynamic pricing is more likely applied in higher quality hotels.

Keywords: Revenue Management; Online travel agents; Heterogeneous strategic management behaviour; dynamic pricing (search for similar items in EconPapers)
JEL-codes: L81 L83 (search for similar items in EconPapers)
Date: 2016-12-01
New Economics Papers: this item is included in nep-ind, nep-mkt, nep-pay and nep-tur
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3) Track citations by RSS feed

Downloads: (external link)
https://mpra.ub.uni-muenchen.de/75896/1/MPRA_paper_75896.pdf original version (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:75896

Access Statistics for this paper

More papers in MPRA Paper from University Library of Munich, Germany Ludwigstraße 33, D-80539 Munich, Germany. Contact information at EDIRC.
Bibliographic data for series maintained by Joachim Winter ().

 
Page updated 2024-02-18
Handle: RePEc:pra:mprapa:75896