Архетипический маркетинг как методология и методика исследования Интернета: психология восприятия контента

Archetypal marketing as methodology and methods of journalism’s research: The psychology of content’s perception

Anna Sosnovskaya

MPRA Paper from University Library of Munich, Germany

Abstract: The paper presents relevant psychological theory to study practices of consumption of Internet content. These theories help to define different user groups, different ways of information'consumption and perception, the strategy of behavior on the Internet, to establish a link between online behavior and mentality.

Keywords: Internet-communication; mentality; Internet; Internet identity; psychoanalysis (search for similar items in EconPapers)
JEL-codes: D8 D83 (search for similar items in EconPapers)
Date: 2016
New Economics Papers: this item is included in nep-mkt
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Published in Век информации 1 (2016): pp. 102-109

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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:76225

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