Event dan festival di Cirebon: Review bauran pemasaran syari’ah

Event and festival in Cirebon: Review of shariah marketing mix

Aan Jaelani

MPRA Paper from University Library of Munich, Germany

Abstract: This paper reviewed the event and tourism festival held in Cirebon the last few years very heavily promoted. Cirebon as the gate of secret and as a metropolitan city has many tourist attractions and facilities adequate infrastructure as one of the tourist traffic in Indonesia. With the review of documents and trend analysis, marketing mix approach of the shariah in the promotion of events and festivals in Cirebon, both in the field of religious and traditions, art and culture, culinary, natural beauty, and the local economy offers a new concept in marketing tourism products which emphasize aspects locality and uniqueness noticed preservation, and also the principles of sharia ensure their halal products and values of business ethics in marketing.

Keywords: event; festival; halal tourism; shariah marketing mix (search for similar items in EconPapers)
JEL-codes: L83 M31 O18 Z19 (search for similar items in EconPapers)
Date: 2017-03-12, Revised 2017-03-17
New Economics Papers: this item is included in nep-cul and nep-mkt
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