Маркетинг взаимоотношений с поставщиками на промышленном рынке и его особенности

Alena Mukhina

MPRA Paper from University Library of Munich, Germany

Abstract: This article discusses the issues on relationship marketing in the industrial market. Special attention is paid to the definition of relationship marketing, proposed classification of relationship marketing research schools such as North American, Northern European and British. Revealed key concepts of relationship marketing in industrial market and its features.

Keywords: Relationship marketing; marketing; suppliers; relationship marketing; inter-firm relationships. (search for similar items in EconPapers)
JEL-codes: M2 M21 M3 (search for similar items in EconPapers)
Date: 2017
New Economics Papers: this item is included in nep-mkt
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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:78554

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