Economics and Marketing of Rose Flowers: A case Study of Islamabad and Rawalpindi Districts

Muhammad Taseer Rasheed, Khalid Mehmood Aujla, Abid Hussain, Abdul Hayee Qureshi and Tariq Hasan

MPRA Paper from University Library of Munich, Germany

Abstract: Roses have reasonable demand in Pakistan. The study was conducted in rose growing pockets of Islamabad and Rawalpindi districts. The objective of the study was to determine costs and returns of rose producers and marketing intermediaries. Random sampling technique was used to collect the data from thirty farmers and ten retailers. In the study area, per acre yield of roses was 1010 kg per annum. Average establishment cost of rose gardens was Rs. 0.17 million per acre. Total cost of production was calculated to be Rs. 0.26 million per acre per annum. Gross and net returns of rose farmers were calculated to be Rs. 0.32 million and Rs. 0.06 million per acre, respectively. Benefit cost ratio of roses production was 1.24, thus returns from roses’ production are high enough, and it is an attractive farming activity in the study area. Marketing channel for roses was identified as producers, retailers, and consumers. Marketing costs of producers and retailers were Rs. 54.1 and Rs. 17.3 per kg, respectively. Shares of producers and retailers in consumer rupee were 77.4% and 22.6%, respectively. Farmers in the study area obtain low yield of roses than their counterparts in irrigated areas of the country, mainly to due to traditional non-recommended production practices. Thus, farmers should be trained to use recommended production technology for production of roses.

Keywords: Benefit cost ratio; Consumer’s rupee; Establishment cost; Islamabad; Maintenance cost; Net margins; Rawalpindi; Roses (search for similar items in EconPapers)
JEL-codes: Q12 (search for similar items in EconPapers)
Date: 2016
New Economics Papers: this item is included in nep-agr and nep-mkt
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://mpra.ub.uni-muenchen.de/79707/1/MPRA_paper_79707.pdf original version (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:79707

Access Statistics for this paper

More papers in MPRA Paper from University Library of Munich, Germany Ludwigstraße 33, D-80539 Munich, Germany. Contact information at EDIRC.
Bibliographic data for series maintained by Joachim Winter ().