Una mirada al ejercicio y desarrollo de la Marca País en Latinoamérica: camino a la armonización andina

A look at the exercise and development of Country Brand in Latin America: towards an Andean harmonization

Diana Santacruz

MPRA Paper from University Library of Munich, Germany

Abstract: This is an academic exercise based on the analysis, collection, and proposal of legal, social, and economic management that involves the concept of Country Brand in the region and, specifically, in the Member States of the Andean Community of Nations. For this, a qualitative analysis was performed. Through a comparative law exercise, experiences and efforts of Latin American countries for the establishment and registration of Country Brand will be displayed. It can be highlighted that tourism and the natural wealth of the Latin countries are the main brand enhancer because they provide a positive and realistic image of what they can offer to the world.

Keywords: Marca País; Comunidad Andina de Naciones; armonización; potenciador de marca; turismo; Country Brand; Andean Community of Nations; harmonization; brand enhancer; tourism (search for similar items in EconPapers)
JEL-codes: K0 K33 (search for similar items in EconPapers)
Date: 2015-12-31
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://mpra.ub.uni-muenchen.de/80213/1/MPRA_paper_80213.pdf original version (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:80213

Access Statistics for this paper

More papers in MPRA Paper from University Library of Munich, Germany Ludwigstraße 33, D-80539 Munich, Germany. Contact information at EDIRC.
Bibliographic data for series maintained by Joachim Winter ().