La promozione turistica durante la Belle Époque: il caso della Riviera ligure

Tourist Promotion during the Belle Époque: the case of the Riviera Ligure

Andrea Zanini

MPRA Paper from University Library of Munich, Germany

Abstract: During the second half of the 19th century Liguria, the well-known Italian Riviera, emerged as a leading tourist region in Europe. Although its initial success depended on natural resources (a mild winter climate and a beautiful landscape), the progressive growth of international competition forced Liguria’s leading resorts to improve tourist facilities and to invest in advertising and communication. This paper analyses the strategies adopted and the role played by the different actors involved (hoteliers, nonprofit associations, municipalities, etc.) in building and disseminating a fascinating image in order to succeed in the international tourist market.

Keywords: Tourism History; Advertising; Italy; Belle Epoque (search for similar items in EconPapers)
JEL-codes: N73 N93 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:80293

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