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The Mechanism behind Product Differentiation: An Economic Model

Taiji Harashima

MPRA Paper from University Library of Munich, Germany

Abstract: The strategy of product differentiation has been viewed as very important in the field of business administration, but it has not necessarily been viewed as an important source of large differences in firms’ profits in the field of economics. In this paper, this apparent contradiction is examined based on the concepts of “ranking preference and value.” In the proposed model, if a product’s implicit rank is higher, households will purchase the product far more often than competing products even if their qualities are almost identical and the tastes of households are uniformly distributed. Even a slight difference in quality can result in a clear difference in implicit ranks and consequently large differences in firms’ profits. Therefore, the effects of differentiation are amplified by ranking preference, and product differentiation efforts are truly very important for firms.

Keywords: Product differentiation; Ranking preference; Ranking value; Monopoly power: Monopoly profits; Marketing strategy (search for similar items in EconPapers)
JEL-codes: D42 D43 M10 M31 M37 (search for similar items in EconPapers)
Date: 2017-09-22
New Economics Papers: this item is included in nep-com and nep-ind
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Citations: View citations in EconPapers (2) Track citations by RSS feed

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Related works:
Journal Article: The Mechanism behind Product Differentiation An Economic Model (2017)
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