Estrategias de fijación y ofuscación de precios en los hoteles de sol y playa

Pricing and obfuscation strategies for sun and beach hotels

Joan Carles Cirer-Costa ()

MPRA Paper from University Library of Munich, Germany

Abstract: In this paper, we show that the pricing of sun and beach vacations in its most common form – three star hotels situated on the Baleares islands – follows the same guidelines as many currently consumed goods and services. Mature foreign markets in which there are no clear leaders tend to show price dispersion due to promotions and discounts introduced arbitrarily by some bidders, as well as the reactions of competitors. There is a basic price in these markets, which for hotels is determined by the type of establishment, location, size, and facilities, and the level of saturation and degree of specialization of the destination in which it is integrated. Add to this basic price intangible factors: service quality and brand power – of the hotel and destination – and finally, promotions.

Keywords: Tourist prices; online market; Balearic Islands. (search for similar items in EconPapers)
JEL-codes: D47 L11 L83 (search for similar items in EconPapers)
Date: 2017-10-07
New Economics Papers: this item is included in nep-mkt
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