Fairness to dairy cows or fairness to farmers: What counts more in the preferences of conventional milk buyers for ethical attributes of milk?

Nonka Markova-Nenova and Frank Wätzold

MPRA Paper from University Library of Munich, Germany

Abstract: We investigate the willingness-to-pay (WTP) of German conventional milk buyers for ethical attributes of milk production through a choice experiment. Respondents have the highest WTP for animal welfare – free-stall plus summer pasture – followed by biodiversity conservation, support for small, below-average-income farms, and regional milk production. Respondents also have a positive WTP to support all farms but only in combination with regional production. We further find a positive WTP to support small farms in combination with tethering. This implies animal-welfare concerns are somewhat counterbalanced by fairness aspects. Our insights may support developing labels for ethical aspects of milk production.

Keywords: dairy production; ethical attributes; fairness; choice modelling; latent class model; biodiversity; grassland (search for similar items in EconPapers)
JEL-codes: Q13 Q18 Q5 Q51 Q57 (search for similar items in EconPapers)
Date: 2017-12-01
New Economics Papers: this item is included in nep-agr, nep-dcm, nep-env, nep-exp and nep-mkt
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https://mpra.ub.uni-muenchen.de/92857/1/MPRA_paper_92857.pdf revised version (application/pdf)

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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:83066

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