SYNCHROMARKETING: SEBAGAI CARA PERUSAHAAN MENINGKATKAN PENDAPATAN (STUDI KASUS TOMSK GARDEN GROUP RUSSIA Ltd)

Synchromarketing strategies and Ansoff matrix in increasing the company's revenue

Emaridial Ulza, Selevich Tatyana Semenovna, Nuryadi Wijiharjono, Zulpahmi Zulpahmi and Faizal Ridwan Zamzany

MPRA Paper from University Library of Munich, Germany

Abstract: The purpose of this study was to analyze the influence of synchromarketing strategies and Ansoff matrix in increasing the company's revenue during the seasonal market. The case studies carried out in Tomsk Garden Group Russia Ltd that provides landscape design services and has a lot of demand in the summer, especially during June and July. However, demand for landscape design services fell during the winter. In this paper, using descriptive qualitative methods and survey questions to consumers for increasing revenue at the seasonal market. The results of this case showed that synchromarketing and Ansoff matrix can help companies increase revenue.

Keywords: Seasonal market; Market; Syncromarketing; Revenue; Landscape design (search for similar items in EconPapers)
JEL-codes: M2 M21 (search for similar items in EconPapers)
Date: 2017, Revised 2017
New Economics Papers: this item is included in nep-cis
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Published in Conference on Management and Behavioral Studies Universitas Tarumanagara, Jakarta 1.1(2017): pp. 305-315

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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:83372

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