Country of origin effect and perception of Romanian consumers
Magdalena Danilet and
MPRA Paper from University Library of Munich, Germany
In the context of globalization, international trade has become more intense. This exploratory research aims to identify the Romanian consumers' perception of the country of origin (COO). In the present research, we analysed two perspectives of the effect of the country of origin: political economy and marketing. The positive impact of campaigns to encourage the purchase of domestic products has not yet been confirmed for the decision-makers. On the other hand, in order to achieve a successful marketing strategy, it is essential to know the consumer’s perception of the COO effect. The research data was collected through a survey conducted on a sample of 250 respondents from the North-East Region of Romania. The results confirm that the effect of the home country has a moderate impact on purchases and the COO effect is more associated with certain product categories. The average COO effect on quality perception is greater than the COO's average effect on purchasing intent.
Keywords: Country of origin effect; buy national; product category; consumer perception (search for similar items in EconPapers)
JEL-codes: F14 M21 M31 (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-int and nep-mkt
References: View references in EconPapers View complete reference list from CitEc
Citations: Track citations by RSS feed
Published in Junior Scientific Researcher 1.3(2017): pp. 19-29
Downloads: (external link)
https://mpra.ub.uni-muenchen.de/83590/1/MPRA_paper_83590.pdf original version (application/pdf)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:83590
Access Statistics for this paper
More papers in MPRA Paper from University Library of Munich, Germany Ludwigstraße 33, D-80539 Munich, Germany. Contact information at EDIRC.
Bibliographic data for series maintained by Joachim Winter ().