Marketing Inspired Branding

Alexander Goslar

MPRA Paper from University Library of Munich, Germany

Abstract: Departing from the conventional citations of widely published material and application instructions. These entries are narratives of actual incidents that allow the reader to discover applicable insights. Part of a series of articles on the subject of marketing-inspired branding. A less practiced method of arriving at products and services concepts. Unlike the conventional retrospective analysis of what has happened in the marketplace, these observations are by and large based on groundbreaking initiatives in Asian Agriculture projects and education concept for African Public Administration bureaus. The implications are that these insights are adaptable to any market.

Keywords: Marketing; Branding (search for similar items in EconPapers)
JEL-codes: M3 M31 (search for similar items in EconPapers)
Date: 2016-01-15
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Published in BrandAge Magazine; Brand Clinic, Thaicoon BrandAge Holding, Bangkok, Thailand January 2016.01/16(2016): pp. 103-107

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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:84153

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